Redefining Vision: The REFRAMD Revolution

Shattering the one-size-fits-all mould, REFRAMD emerged in 2020 to craft a new narrative in eyewear — one where design, technology, and an unwavering commitment to inclusivity and sustainability converge to celebrate every unique face.

Our idea for REFRAMD came from our frustrations and dissatisfaction with our experiences trying on glasses. We had always believed our faces were unsuitable for glasses. Still, Our epiphany? The problem wasn't us; it was the industry's one-size-fits-all approach, which designs eyewear for a specific group of people. We decided to be the change we wanted to see.

We chose the name REFRAMD because it connects to eyewear frames and symbolises viewing things from a fresh perspective. Moreover, the Egyptian sun god Ra or Re was a strong draw.

REFRAMD initially crafted eyewear tailored for black people (African and Caribbean facial features). However, we soon realised that our innovative approach could benefit everyone, not only those who looked like us; our vision expanded. Much like the universal adoption of audiobooks, designed for the visually impaired but now enjoyed by all, REFRAMD's eyewear suits various face shapes and sizes across all demographics. Our curated collections ensure you find glasses that fit and reflect your style.

REFRAMD harnesses cutting-edge 3D technology and algorithmic design to craft perfectly fitting glasses. Our 3D scanning and printing techniques ensure each pair of glasses matches the unique facial features of our customers. This tech-first approach positions us at the vanguard of dynamic fashion trends, empowering rapid adaptation to consumer preferences with our bespoke eyewear.

As an award-winning, Google-backed startup in Berlin, REFRAMD was co-founded by dynamic duo Ackeem Ngwenya and Shariff Vreugd. Their partnership sparked at the Berlin African Food Festival in 2019, where Ackeem's 3D-printed eyewear prototypes made a lasting impression. Shariff's experience with the comfortable fit of these innovative frames, especially around the nose bridge, cemented their collaboration. This pivotal moment marked the beginning of REFRAMD's journey in redefining eyewear fashion.